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Real Estate Marketing Services

Experience the IRPINO Marketing Difference

​​Because we’re people people, we have a special talent for connecting people. Our top tier marketing strategies keep us ahead of the competition and get results.

At IRPINO Real Estate, our brokerage’s marketing strategies are designed to excel in today’s dynamic real estate landscape. With over two decades of experience serving Chicagoland and its surrounding suburbs, we have honed a unique approach that combines tradition with innovation. We prioritize personalized, boutique-style services that cater to the individual needs of our clients, recognizing that real estate transactions are deeply personal journeys. Our marketing arsenal includes cutting-edge technology such as high-definition photography, Matterport 360-degree virtual tours, and captivating aerial drone photography, all aimed at showcasing properties with flair. Beyond these visual assets, we provide informative market insights, resources, and referrals for renovations and improvements, ensuring a comprehensive experience for our clients. Whether you’re in the market for a home, townhome, condo, or investment property, our Chicagoland real estate expertise transcends the ordinary, marking the beginning of lifelong connections and unparalleled service.

Database Email Blasts

IRPINO Real Estate’s database email marketing strategies are a testament to our commitment to personalized service and staying ahead of the curve in the real estate industry. With a wealth of data at our fingertips, we craft tailored email campaigns that resonate with our clients and prospects alike. By leveraging cutting-edge technology and our deep knowledge of the local Chicago real estate market, we ensure that our email marketing efforts are not just informative but also highly effective in nurturing lifelong connections with our clients and helping them achieve their real estate goals.

Database Email Blasts

Broker Email Blasts

Open House email blast sent to over 1,000 Chicagoland area brokers.

By directly engaging with local Chicago real estate brokers, we create a network of real estate professionals who are well-acquainted with our listings. This network effect ensures that our clients’ properties receive maximum exposure and reach a wider audience of potential buyers. Additionally, brokers often have clients actively searching for homes, and by inviting them to our open houses, we facilitate seamless connections between our sellers and potential buyers. This strategy not only enhances the visibility of our listings but also fosters a sense of trust and collaboration within the Chicagoland real estate community, ultimately benefiting our clients in their real estate journeys.

Broker Email Blasts

Social Media

Coming Soon, Just Listed and Open House Video Tours and promotional posts. And we don’t stop posting until your property sells.

At IRPINO Real Estate, our social media strategies play a crucial role in promoting new Chicago real estate listings and offer significant benefits to our clients. We leverage platforms like Facebook and Instagram to showcase our properties with captivating visuals and engaging content. This approach helps us reach a diverse and extensive audience, ensuring that our clients’ homes are seen by a wide range of potential buyers. Furthermore, the interactive nature of social media allows us to quickly respond to inquiries and provide real-time updates, enhancing the overall customer experience. By harnessing the power of social media, we not only maximize the exposure of our listings but also provide our clients with a dynamic and effective marketing tool to expedite the sale of their properties.


Two dedicated web pages on irpinorealestate.com  – a dedicated property website and a blog feature.

These tailored web pages serve as a digital showcase for the property, featuring high-quality photographs, detailed descriptions, and essential information. By providing a unique online space for each listing, we ensure that potential buyers have easy access to comprehensive and visually appealing content, increasing their interest and engagement. Moreover, these dedicated web pages are optimized for search engines, improving the property’s visibility in online searches and attracting more potential buyers. This strategy not only enhances the marketing of our Chicago real estate listings but also empowers our clients with an effective online tool that helps sell their properties faster and at the best possible price.


High Resolution Interior/Exterior Photos and Floor Plan generation

We work with the best photographers in the business to deliver stunning photography of your listing.

These professionally shot photos showcase the property in its best light, highlighting its unique features and aesthetics. By presenting a visually stunning portfolio, we not only capture the attention of potential buyers but also create a lasting impression that can lead to quicker sales and potentially higher offers. High-quality images also convey transparency and credibility, building trust with prospective buyers. Ultimately, these exceptional photographs are an essential tool in our marketing arsenal, ensuring that our clients’ properties stand out in the competitive real estate market and achieve the best possible outcomes.

High Resolution Interior/Exterior Photos

Matterport 360 Tour

We do this for every listing. This allows potential buyers to virtually explore your listing and entice them to want to see more.

These immersive virtual tours provide potential buyers with an unparalleled and interactive experience, allowing them to explore every corner of the property from the comfort of their own home. This technology not only saves time for both buyers and sellers but also attracts more qualified and genuinely interested prospects, reducing unnecessary showings. Matterport tours enhance the transparency of our listings, instilling confidence in buyers and increasing the likelihood of offers from serious, well-informed parties. By utilizing this cutting-edge technology, we provide our clients with a competitive edge in the market, facilitating faster sales and achieving optimal results in their real estate transactions.

Aerial/Drone video and photography

Our high resolution drone photography includes aerial photos and videos of the property as well as the surrounding neighborhood.

This innovative approach offers exceptional benefits to our clients. Aerial views provide a unique perspective, showcasing the property’s location and its proximity to amenities, parks, and other attractions. By presenting a comprehensive view of the neighborhood, potential buyers gain a deeper understanding of the area’s appeal. This transparency builds trust and attracts more qualified buyers who are genuinely interested in the property and its surroundings. Ultimately, our use of aerial drone technology enhances the marketability of our listings, helping our clients achieve quicker sales and optimal results in their real estate endeavors.

Listing Brochures

Professionally printed color brochures that serve as a beautiful advertisement of your listing.

These meticulously designed brochures serve as tangible marketing materials, providing potential buyers with a comprehensive and visually appealing package of information about the property. They offer a lasting impression and a physical reminder of the listing, making it easier for buyers to recall and share with others. Furthermore, these brochures demonstrate our commitment to showcasing our clients’ properties in the best possible light, reflecting their value and appeal. By providing these high-quality printed materials, we enhance the overall marketing strategy, ensuring our clients’ properties leave a lasting impact on potential buyers and facilitating successful transactions.

Listing Brochures

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